SPECIALTIES
- E-commerce
- Web Advertising
- Branding
- Coordination
EXPERIENCE
Associate Manager | January 2016 – April 2018
WAR-LOK ⎢ Intermodal and Trucking Security Locks ⎢ Dallas, TX
Led initiative to increase trucking and intermodal security lock sales by optimizing web exposure using multiple platforms, leveraging current key customers, and improving a business to business outreach program.
- Changed marketing mix to fill revenue gap caused by B2B purchasing dip, grew previously stagnant B2C sales by 19%
- Increased returning visitors by 64%, which accounted for 54% of online sales during year two of newly launched WordPress e-commerce website
- Generated an additional $10,000 in web sales within first quarter of launching new product category structure
- Added Amazon Prime Seller account as sales channel and grew its income to ~$102,300 by its second year
- Improved onboarding process and communication for reseller program
- Delivered weekly posts and advertisements across three social media platforms
- Introduced and contributed to website’s blog
- Participated in industry trade shows as participant and attendee
Republic Manufacturing ⎢ Industrial Machinery Manufacturer ⎢ Dallas, TX
Web Marketing Specialist | June 2014 – April 2018
Managed online store to optimize sales for vacuum and blower manufacturer.
- Produced functional e-commerce site by correcting broken links for several hundred front-end product pages to back-end accounting/inventory system
- Optimized dozens of online files, providing correct and easy-to-read data to customers
- Contributed to marketing teams first distributors conference event
- Introduced company blog, contributed as editor and writer
Marketing Coordinator | January 2014 – June 2014
Executed monthly promotions to stay top-of-mind. Created collateral as needed by internal departments to ensure quality assurance. Established newsletter and contributed to social events to foster employee morale.
Facebook Agent | October 2013 – January 2014
Dex Media ⎢ Online Marketing Consultation for Local Businesses ⎢ Grapevine, TX
Created and managed clients’ Facebook page. Posts were optimized to increase customer engagement and overall monetary value of page.
Marketing Consultant ⎢ August 2012 – October 2013
steveramz creative ⎢ Web, Creative & Technical Consulting⎢ Dallas, TX
Generated architecture, written content and visual concepts for client websites.
National Outreach Coordinator ⎢ March 2010 – August 2012
Health Management Solutions (HMS) ⎢ Health Care Cost Containment & Recovery ⎢ Irving, TX
Charged with reaching growth quotas for government health insurance assistance programs (HIPP, CHIP, ADAP) for several different state clients.
- Expanded program knowledge and participation by creating Partners in Growth
- Delivered web and print material, and in-person presentations to Partners
- Generated pre-qualified candidates via proprietary database, produced custom mailers for each segment and reported acceptance rates for future efficiencies
- Contributed to formally written proposals to obtain new business
Marketing Coordinator ⎢ January 2009 – March 2010
OrgSync Inc. ⎢ Organization Management Software Company ⎢ Austin, TX
Focused on increasing user adoption of student organization management platform, facilitated on-campus promotions, created help desk content and other community content.
Marketing Intern ⎢ September 2008 – December 2008
Precision Senior Marketing ⎢ National Insurance Marketing Agency ⎢ Austin, TX
Assisted in growing agent leads for this national insurance marketing association by generating web pages containing forms and appropriate call-to-action.
EDUCATION
The University of Texas at Austin December 2009
Bachelor of Business Administration, Concentration in Marketing, Minor in Advertising
• Vice-President of the Hispanic Business Student Association; awarded Best Professional Organization by the University of Texas Leadership Board during tenure, 2005
CERTIFIED BY
Hubspot Inbound Marketing University 2019
SYSTEMS
- Web: WordPress, Woocommerce, Stripe, Constant Contact, Amazon Prime Seller, Google: Adwords, Analytics, Merchant
- Social Media: Facebook, Instagram, Twitter, Youtube
- Design: Adobe Indesign, Illustrator, Photoshop
- Desktop: Microsoft Office Word, Excel, PowerPoint
ADDITIONAL
• Work Eligibility: Eligible to work in the US with no restrictions