I’ve heard the stories surrounding the emotional pain vets go through once they’ve experienced the horrors of war.
The Royal Dutch Guide Dog Foundation (KNGF) says “We not only help people who cannot see but also those who have seen too much.” Beautiful. I love the idea behind this program.
This is a great example of product innovation. Take a guide dog that was originally used to assist the blind, and turn it into a dog that assists war vets that benefit from having a close companion. Same product, different market. What a great idea.
Check out the video below.
American Programs for veterans with PTSD:
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